Arrives to Prague

2.400

PARKING SPACES

190

SHOPS (PHASE 1 AND 2)

30.000 m2

GLA
20.000 PHASE 1
AND 10.000 PHASE 2

>5 min

LESS THAN 5 MINS FROM
PRAGUE'S VACLAV HAVEL AIRPORT

Introduction

Prague The Style Outlets is the first project in the Czech Republic for NEINVER who are working in joint partnership with The Prague Outlet. Located in Prague, it is one of the most prominent locations in Europe. In addition to the strong local market, Prague is the fourth most visited city in Europe and one of the busiest and most popular tourist destinations.

The scheme will offer the best bits of Prague’s shopping districts in one place: the architecture of the old city shopping streets mixed with the atmosphere of the newer retail areas. The ease of access for shoppers will also make it a key destination, with Prague’s Václav Havel Airport less than 5 minutes away. The centre will be managed by NEINVER, who are one of Europe’s leading outlet centre developers and managers.

News

NEINVER debuts ‘unique retail destination’ in Czech Republic

Europe’s second largest operator of outlet centres, NEINVER, is developing the first high-end outlet centre in Central and Eastern Europe.

With a prime location, Prague The Style Outlets will capture the potential of an affluent residential and tourist market, according to NEINVER’s Business Development Director Sebastian Sommer.

Work on Prague The Style Outlets is well underway to create the ultimate shopping destination for this cosmopolitan city, right in the heart of Europe.

Prague, the capital city of the Czech Republic, is an affluent and bustling city with a prosperous economy. It is already a sought-after shopping destination due to retail havens such as Parizska Street, which has the highest concentration of premium brands of any retail district in Europe.

Prague The Style Outlets will reach a vast and affluent local catchment of 4.6 million as well as a diverse tourist market of more than seven million tourists a year. ‘Residents are hungry for a top outlet retail destination offering both international and local brands and Prague The Style Outlets is the answer,’ said Sommer.

‘To suit this retail-savvy audience, the centre is being designed to offer a combination of cutting-edge fashion brands, eclectic food retailers and luxury facilities

all in one place, making it a unique shopping destination, he added. Once complete, the scheme will cover a 30,000 sqm area comprising 190 shops and 2,400 car parking spaces.

NEINVER feels the emulation of Prague’s unique architecture into the design of Prague The Style Outlets will appeal to tourists drawn to the city’s beautiful buildings, buzzing shopping streets and rich heritage. It is the 9th most visited city by tourists in Europe and its international airport, Vaclav Havel, sees almost 13 million passengers every year. The airport is less than five minutes from Prague The Style Outlets, with a shuttle bus planned to connect the two, ensuring easy access for tourists travelling to or from the country.

The international diversity of visitors is firmly anticipated with flight information boards planned to complement the shuttle bus service to the airport. In addition, Prague The Style Outlets will offer a variety of services and amenities such as a kids’ playground, free Wi-Fi zones, lounges and VAT refund.

‘The initial phase of Prague The Style Outlets will comprise 20,000 m2. Phase two will increase the total square meterage to 30,000, bringing to life the complete vision of Prague The Style Outlets’ Sommer says.

The Style Outlets platform is managed by NEINVER, a leading European company specialised in development, property management and investment management; currently Europe’s second-largest operator of outlet centres and a key player in the market for twenty years. Its international platform runs successfully in nine other centres across Europe, featuring 400 brands and 800 stores with increases in both footfall and sales reported in 2016.

Prague The Style Outlets represented NEINVER’s debut in the Czech Republic. Sommer commented, ‘Prague was an obvious choice for The Style Outlets. The catchment is ripe for a top outlet retail destination and the high level of tourism from all over the world means that potential footfall rates are very exciting.’

Location

Prague The Style Outlets has a prime location 25 minutes to the city centre and less than 5 minutes away from Prague’s Václav Havel Airport which welcomes almost 12 million passengers a year. The centre also has direct access to the D7 highway.

  • D7 highway connection
  • 2 million cars on D7 highway a year
  • 25 minutes to Prague city centre by car
  • 15 minutes to nearest underground
  • Planned shuttle bus from Václav Havel Airport
  • Separate entrance and exit from the road
  • Non-stop supply access with 3 loading docks
  • New highway connection to Prague The Style Outlets

Prague Retail Market

Prague has a mature retail market and is seen as the number one shopping destination in Central and Eastern Europe. Attractive shopping destinations such as Parížská Street have elevated Prague’s retail position and this continues to grow. Parížská Street has the highest concentration of premium brands of any retail destination in Europe. Prague is booming as a retail destination but currently has an undersupply of outlet destinations. Prague The Style Outlets will fill this gap.

- Number one shopping destination in CEE

- 14th most attractive European location for international retailers

- Prague’s high streets are in the top 22 most important high streets

Architecture

Prague’s architecture largely remains intact as it was not rebuilt in the 18th or 19th century like many European capitals at this time. Its stunning landmarks such as Charles Bridge, Prague Castle, Josefov, Prague’s Astronomical Clock – Orloj attract tourists in flocks throughout the year. Prague boasts the largest urban historical centre listed on the UNESCO World Heritage list, with the area covering more than 900 hectares that includes some 4,000 monuments. It’s this old city architecture that has been referenced in Prague The Style Outlets interior.

Catchment Area

  • 1.1 million
    People live within 30-minute drive With purchasing power 41% over average for cee
  • 2.6 million
    People live within 60-minute drive With purchasing power 36% over average for cee
  • 4.6 million
    People live within 90-minute drive With purchasing power 6% over average for cee
  • 7 million
    Tourists per annum (2015)

Services

International retail brands and food and beverage portfolio targeted at the key catchment area and tourists. Stunning interior design and architecture referencing Prague’s old city with light and airy public spaces enhanced by local brands and catering partners.

Services in centre:

  • Welcome desk
  • Shuttle bus services to Prague Airport
  • Free Wi-Fi zones
  • Lounges
  • Flight information boards
  • Kid's playground
  • VAT refund

 

Floor Plan

0

Tourism

Prague is the 4th most visited city out of all of the European capital cities with 7 million tourists in total a year.

Visitor numbers

  • Germany – 820,000
  • USA – 446,000
  • Great Britain – 380,000
  • Italy – 304,000
  • Russia – 292,000
  • China – 197,000
  • Korea – 180,000

 

Contact

Prague The Style Outlets
Ke Kopanině 421
252 67 Tuchoměřice
Czech Republic
CZ
+34 91 490 22 00